BEFORE: Ellipse Technologies needed to rebrand their identity to feel more approachable and
friendly in anticipation of future entry into the US market. In addition, it was important to show the
essence of “magnets” which are the core of their technology.
AFTER: Tetra Design Group redesigned the Ellipse logomark to be comprised of three rings representingthe interconnectivity that exists between the company, innovative technology and patients.In addition, where the rings meet in the middle evokes a magnetic field. Business cards, stationary, a PowerPoint template and product datasheets were also created. As a result, the brand feels more professional and polished, the logomark creates awareness of their core technology and the visual elements enhance understanding of the procedure.
