At Tetra putting pen to paper comes first when brainstorming ideas. It is only fitting that initial thoughts for the Global Genomics Group (G3) logo began in a sketch book. We believe sketching allows us to quickly evaluate and shape the direction ideas should take before picking up a mouse.
Once promising ideas are established, we execute those ideas digitally. An internal review process narrows down the concepts that best fit the needs of the client and those concepts are presented. With input from the client we finalize the chosen concept into a fully developed design. See the G3 logo evolution below!